99 Must-Know Hotel Statistics and Travel Trends in Phuket, Thailand for 2025

Discover the most compelling hotel statistics and travel trends in Phuket for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 99 key statistics and travel trends offers valuable insights into Phuket's dynamic hotel scene. Backed by data from 4,965 hotels, 1,174,840 traveler reviews, and 664,983 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Phuket

Top Hotel and Travel Statistics for Phuket

  • There are 4,965 hotels operating in Phuket.
  • The average hotel rating in Phuket is 8.14, based on 793,090 reviews.
  • Travelers can expect to pay around $143 per night for a hotel in Phuket.
  • If you're looking for the best month to visit Phuket by rating, it's September with an average rating of 8.39.
  • If you're looking for the cheapest month to visit Phuket, it's October with an average price of $112.
  • The least popular month to visit Phuket is June, attracting only 7.1% of visitors.
  • The most popular month to visit Phuket is January, attracting 10.1% of visitors.
  • Friends are the most satisfied travelers when visiting Phuket, rating their stays at 8.34 on average.
  • Group Travelers are the least satisfied travelers when visiting Phuket, rating their stays at 8.04 on average.
  • Hotel prices in Phuket peak in January, with an average price of $162.

Hotel Availability and Types in Phuket

Number of Hotels

  • There are 4,965 hotels in Phuket.

Distribution by Star Rating

  • Phuket has 47 hotels with a 1-star rating, accounting for 0.9% of all hotels.
  • Phuket has 515 hotels with a 2-star rating, accounting for 10.4% of all hotels.
  • Phuket has 1,109 hotels with a 3-star rating, accounting for 22.3% of all hotels.
  • Phuket has 933 hotels with a 4-star rating, accounting for 18.8% of all hotels.
  • Phuket has 996 hotels with a 5-star rating, accounting for 20.1% of all hotels.
  • We also have 1,365 hotels with an unknown star rating in Phuket, accounting for 27.5% of all hotels.
  • The average price of a hotel in Phuket is $143 per night.
  • The average price of a 1-star hotel in Phuket is $47 per night.
  • The average price of a 2-star hotel in Phuket is $40 per night.
  • The average price of a 3-star hotel in Phuket is $78 per night.
  • The average price of a 4-star hotel in Phuket is $153 per night.
  • The average price of a 5-star hotel in Phuket is $299 per night.
  • The average price of a hotel in Phuket with an unknown star rating is $204 per night.
  • There are 1,078 hotels in Phuket priced in the $0-$50 range, accounting for 43.3% of all hotels.
  • There are 665 hotels in Phuket priced in the $50-$100 range, accounting for 26.7% of all hotels.
  • There are 340 hotels in Phuket priced in the $100-$200 range, accounting for 13.6% of all hotels.
  • There are 291 hotels in Phuket priced in the $200-$500 range, accounting for 11.7% of all hotels.
  • There are 71 hotels in Phuket priced in the $500-$1000 range, accounting for 2.9% of all hotels.
  • There are 46 hotels in Phuket priced in the $1000+ range, accounting for 1.8% of all hotels.
  • The average price of a hotel in Phuket in January is $162.
  • The average price of a hotel in Phuket in February is $138.
  • The average price of a hotel in Phuket in March is $118.
  • The average price of a hotel in Phuket in April is $119.
  • The average price of a hotel in Phuket in May is $115.
  • The average price of a hotel in Phuket in June is $122.
  • The average price of a hotel in Phuket in July is $132.
  • The average price of a hotel in Phuket in August is $127.
  • The average price of a hotel in Phuket in September is $128.
  • The average price of a hotel in Phuket in October is $112.
  • The average price of a hotel in Phuket in November is $133.
  • The average price of a hotel in Phuket in December is $158.

Hotel Ratings and Reviews in Phuket

Number of Reviews

  • We've collected 1,174,840 reviews for hotels in Phuket.

Review Distribution by Traveler Type

  • There are 23,617 reviews from business travelers in Phuket, accounting for 2.0% of all reviews.
  • There are 507,864 reviews from couples in Phuket, accounting for 43.2% of all reviews.
  • There are 277,028 reviews from families in Phuket, accounting for 23.6% of all reviews.
  • There are 51,390 reviews from friends in Phuket, accounting for 4.4% of all reviews.
  • There are 98,049 reviews from group travelers in Phuket, accounting for 8.3% of all reviews.
  • There are 178,916 reviews from solo travelers in Phuket, accounting for 15.2% of all reviews.
  • There are 37,976 reviews from travelers with an unknown type in Phuket, accounting for 3.2% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Phuket in 2025 is 8.14, based on 40 reviews.
  • The average rating for hotels in Phuket in 2024 was 8.03, based on 221,549 reviews.
  • The average rating for hotels in Phuket in 2023 was 7.97, based on 212,755 reviews.
  • The average rating for hotels in Phuket in 2022 was 8.23, based on 116,862 reviews.
  • The average rating for hotels in Phuket in 2021 was 8.52, based on 18,792 reviews.
  • The average rating for hotels in Phuket in 2020 was 8.23, based on 25,599 reviews.
  • The average rating for hotels in Phuket in 2019 was 8.25, based on 74,702 reviews.
  • The average rating for hotels in Phuket in 2018 was 8.13, based on 72,628 reviews.
  • The average rating for hotels in Phuket in 2017 was 8.11, based on 67,294 reviews.
  • The average rating for hotels in Phuket in 2016 was 8.10, based on 71,553 reviews.
  • The average rating for hotels in Phuket in 2015 was 8.07, based on 66,536 reviews.
  • The average rating for hotels in Phuket in 2014 was 7.99, based on 63,448 reviews.
  • The average rating for hotels in Phuket in 2013 was 7.92, based on 68,149 reviews.
  • The average rating for hotels in Phuket in 2012 was 7.90, based on 43,656 reviews.
  • The average rating for hotels in Phuket in 2011 was 7.95, based on 26,443 reviews.
  • The average rating for hotels in Phuket in 2010 was 7.97, based on 14,465 reviews.
  • The average rating for hotels in Phuket in 2009 was 8.01, based on 8,658 reviews.
  • The average rating for hotels in Phuket in 2008 was 7.75, based on 3,304 reviews.
  • The average rating for hotels in Phuket in 2007 was 7.78, based on 2,071 reviews.
  • The average rating for hotels in Phuket in 2006 was 7.95, based on 1,031 reviews.
  • The average rating for hotels in Phuket in 2005 was 8.47, based on 344 reviews.
  • The average rating for hotels in Phuket in 2004 was 8.12, based on 77 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Phuket is 8.06.
  • The average rating for 2-star hotels in Phuket is 7.95.
  • The average rating for 3-star hotels in Phuket is 7.98.
  • The average rating for 4-star hotels in Phuket is 8.15.
  • The average rating for 5-star hotels in Phuket is 8.17.
  • The average rating for hotels in Phuket with an unknown star rating is 8.23.

Average Ratings by Traveler Type

  • The average rating for business travelers in Phuket is 8.14.
  • The average rating for couples in Phuket is 8.04.
  • The average rating for families in Phuket is 8.05.
  • The average rating for friends in Phuket is 8.34.
  • The average rating for group travelers in Phuket is 8.04.
  • The average rating for solo travelers in Phuket is 8.18.
  • The average rating for travelers with an unknown type in Phuket is 8.23.

Best Months to Visit by Ratings

  • The average rating for hotels in Phuket in January is 7.88.
  • The average rating for hotels in Phuket in February is 7.92.
  • The average rating for hotels in Phuket in March is 8.08.
  • The average rating for hotels in Phuket in April is 8.19.
  • The average rating for hotels in Phuket in May is 8.30.
  • The average rating for hotels in Phuket in June is 8.35.
  • The average rating for hotels in Phuket in July is 8.25.
  • The average rating for hotels in Phuket in August is 8.30.
  • The average rating for hotels in Phuket in September is 8.39.
  • The average rating for hotels in Phuket in October is 8.36.
  • The average rating for hotels in Phuket in November is 8.22.
  • The average rating for hotels in Phuket in December is 8.04.

Seasons in Phuket

The seasons in Phuket are determined by the percentage of reviews for each month.

Low Season in Phuket

  • May (7.9%)
  • June (7.1%)
  • September (7.3%)
  • October (7.5%)

Shoulder Season in Phuket

  • April (8.5%)
  • July (8.0%)
  • August (8.5%)
  • November (8.1%)

High Season in Phuket

  • January (10.1%)
  • February (9.1%)
  • March (9.2%)
  • December (8.8%)